Press
As Featured in Dynamic Business: Letting AI Handle Customer Service
Kat joined Dynamic Business's Let's Talk series on whether AI should be put in front of customers, weighing the productivity upside against the documented, expensive risks.
ORCA Opti's Founder and Managing Director, Kathryn Giudes, was one of the contributors to Dynamic Business's Let's Talk feature on whether AI should be handling customer service. The piece, by Yajush Gupta, brought together Australian business leaders to weigh the productivity case against the very real downside of getting it wrong.
Kat cut straight to the cost side of the ledger:
"The risks of AI customer service are not theoretical. They're documented, expensive."
Kathryn Giudes, Founder & Managing Director, ORCA Opti
It's the same view that runs through our own Should you let your customers talk with AI? piece: yes, but only with the right guardrails in front of the model.
Read the full feature: Letting AI handle customer service: Good idea or total disaster? (Dynamic Business, 22 October 2025, by Yajush Gupta)